Sales cover letter sample
View this sample cover letter for a sales representative, or download the sales cover letter template in Word.
As a sales representative, you need to be persuasive in order to seal the deal—that includes when you want to get a job. Your cover letter should demonstrate your skills and experience, as well as your passion for your work. To be considered for top sales jobs, it helps to have a well-crafted cover letter. For writing tips, view this sample cover letter for a sales representative, or download the sales cover letter template in Word.
Additionally, you can learn about sales careers and search for sales jobs on Monster.
Sales representative cover letter template
Sometown, FL 55555 | 555-555-5555 | email@example.com
July 27, 2017
Ms. Rita Jones
VP of Sales
55 East Second Street
Sometown, FL 55555
Re: Territory Sales Manager, Advertised on Monster
Dear Ms. Jones:
As your next territory sales manager, my focus and energy will be directed toward achieving the same multimillion-dollar growth for your southeast territory that I have delivered for my current and former employers.
I am a dedicated sales professional with experience propelling my assigned regions to record-setting revenue results. I oversee top-producing salesforces; multi-state territories; and retail, wholesale and distributer channels.
In my present role as sales territory manager at XYZ Company as well as in earlier sales positions, I have consistently met or exceeded quotas and expectations. For example, I have:
- Closed $6.8M in 2017 (20% above goal) to achieve a new territory record in overall sales volume at XYZ Company.
- Ranked in the top 5% of sales professionals company-wide throughout my career, including #1 revenue and market-share honors out of 100 colleagues nationwide during my tenure with DEF Company.
- Expanded account base by 23% during a time when industry sales declined by 10%.
Regarded as an expert in consultative sales, account management and salesforce development, I am driven to sell, enjoy teaching others how to sell and take pride in serving my customers and channel partners with excellence.
I look forward to discussing plans for generating new business opportunities within ABC’s southeast territory, and I have some ideas I would like to share with you. The best way to reach me is my cell (555-555-5555) or email firstname.lastname@example.org. Thank you for your time!
While cover letters can seem like a daunting piece of the job application puzzle, they are essential if you’re serious about landing an interview. To help make the writing process easier, take a look at our sales representative cover letter example as well as this list of dos and don’ts.
- Do get in a good mindset before you start writing. Imagine your prospective employer already considers you a strong applicant. A confident mentality will help you craft a quality letter.
- Don’t use excessive formality. Your wording should be professional, but too much formal phrasing might come across as less than genuine.
- Do highlight your skillset. It can be especially helpful to focus on relevant skills you possess if your sales-related work history alone might not be directly convincing.
- Don’t limit your own value. Even though writing about yourself can feel a bit boastful, be careful not to downplay your worthiness as a candidate.
Sales Representative Advice
Sales representative jobs are in high demand. If you’re interested in a position as a sales representative, the right cover letter can make all the difference. That why we’ve created these cover letter examples. They’re specifically designed for sales representative positions. Choose from multiple template options and designs, and use the cover letter examples below to create your own job-winning cover letter in just minutes.
Cover Letter Tips for Sales Representative
When you are trying to find jobs as a Sales Representative, you need to be prepared to employ the tools of a modern job search. Here are five tips to get you started:
1. Be persistent. Even in regions with good job growth, getting hired can be a process. If you consistently follow up on leads and contribute to your hunt daily, you will find your new job much more quickly.
2. Take initiative in your search. Online tools and professional services can boost your success rate substantially, but you should never passively wait for them to do the work for you. Always push yourself to check more resources.
3. Take advantage of online marketing. Linkedin, Facebook and Twitter are amazing tools. You can use them to search for jobs, but they can also pair your name to professional topics and keywords, making you more noticeable and desirable to prospective employers.
4. Make a general game plan. It is important to have an idea of what markets you want to penetrate and how you want to approach the search. You should never limit yourself to a single avenue of job hunting, but building a search routing around your strengths will help stave off burnout when the hunt goes long.
5. Never stop networking. This is the ultimate key to finding your next job. Talk to everyone you can about the work that impassions you. Let the fire burn, and employers will find you.
Sales Representative Job Seeking Tips
When you are putting so much work into finding employers, you never want to impair your chances with a weak cover letter. A few simple tips can make a night and day difference when you apply for jobs as a Sales Representative.
1. Avoid dense regions of text. Employers see more cover letters than they would like. Big blocks of text feel like a lot of work to read, so busy managers will often skim or skip these sections. If you have a lot of valuable things to say, consider making a succinct bulleted list instead. The presentation change will make a huge difference.
2. Stay modern. A large part of the modern workforce has been in their field for decades. If you fit into this category, avoid listing jobs that you held more than 15 years ago. Notable exceptions are if the job highlights a rare transferrable skill or was just so impressive you can’t possibly leave it.
3. Be specific. A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education.
4. Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter.
5. Put your name on your paper. More specifically, make sure that your contact information appears at the top of the cover letter in an easy-to-read format. Phone numbers and email addresses are absolutely necessary.