Port Aventura Case Study

  • Ahas, R., Aasa, A., Mark, U., Pae, T., & Kull, A. (2007) Seasonal tourism spaces in Estonia: Case study with mobile positioning data. Tourism Management 28(3): 898–910.CrossRefGoogle Scholar

  • Ahas, R., Aasa, A., Roose, A., Mark, U., & Silm, S. (2008) Evaluating passive mobile positioning data for tourism surveys: An Estonian case study. Tourism Management 29(3): 469–86.CrossRefGoogle Scholar

  • Anton Clavé, S. (2007) The global theme park industry. Wallingford, CABI.CrossRefGoogle Scholar

  • Anton Clavé, S., Nel.lo, M., & Orellana, A. (2007) Coastal Tourism in Natural Parks. An analysis of demand profiles and recreational uses in protected natural areas. Journal of Tourism and Development, 7, 67–79.Google Scholar

  • Carr, N. (1999) A study of gender differences: young tourist behaviour in a UK coastal resort. Tourism Management, Vol. 20, 2: 223–228.CrossRefGoogle Scholar

  • Chadefaud, M. (1981) Lourdes: un pèlerinage, une ville. Aix-en-Provence: Edisud.Google Scholar

  • Dietvorst, A. G. J. (1995) Tourist Behaviour and the Importance of Time-Space Analysis, in G. J. Ashworth & A. G. J. Dietvorst (eds.) Tourism and Spatial Transformations. Wallingford: CAB International.Google Scholar

  • Gali-Espelt, N. & Donaire-Benito, J.A. (2006) Visitors’ behavior in heritage cities: The case of Girona. Journal of Travel Research 44(4): 442–48.CrossRefGoogle Scholar

  • González, Marta C., Hidalgo, César A., & Barabási, Albert-László (2008), Understanding individual human mobility patterns. Nature, Vol. 453: 779–782.CrossRefGoogle Scholar

  • Hartmann, R. (1988) Combining field methods in tourism research. Annals of Tourism Research 15: 88–105.CrossRefGoogle Scholar

  • Jansen-Verbeke, M. & Lievois, E. (2004) Urban tourismscapes: research-based destination management. in Smith, K.A. & Schott, C. eds., Proceedings of the New Zealand Tourism and Hospitality Research Conference 2004. Wellington, 8–10 December. pp. 170–179.Google Scholar

  • Meng, L., Zipf, A., & Reichenbacher, T. (eds.) (2004) Map-based mobile services: Theories, methods and implementations. BerGoogle Scholar

  • Montanari, A. and C. Muscarà (1995) Evaluating Tourist Flows in Historic Cities: The Case of Venice, Tijdschrift voor Economische en Sociale Geographie, Vol. 86, 1: 80–87.CrossRefGoogle Scholar

  • Oppermann, M. (1997) First-time and repeat visitors to New Zealand, Tourism Management, vol. 18, 3: 177–181.CrossRefGoogle Scholar

  • Ratti, C., Pulselli, R.M., Williams, S., & Frenchman, D. (2006) Mobile landscapes: Using location data from cell-phones for urban analysis. Environment and Planning B 33(3): 727–48.Google Scholar

  • Reades, J. (2008) People, places & privacy, International Workshop Social Positioning Method (SPM) 2008. Tartu, Estonia, 10-14 March, 2008. (Can be accessed at: http://www.reades.com/ privacy/).Google Scholar

  • Reades, J., Calabrese, F., Sevstuk, A., & Ratti, C. (2007) Cellular census: Explorations in urban data collection. Pervasive Computing 6(3): 30–8.CrossRefGoogle Scholar

  • Schaick, J., & van der Spek, S. (Eds) (2008). Urbanism on Track. Delft University Press.Google Scholar

  • Shachar, A. and N. Shoval (1999) Tourism in Jerusalem: A Place to Pray, in D. Judd & S.S. Fainstein (eds.) The Tourist City. New Haven: Yale University Press.Google Scholar

  • Shaw, G., Agarwal, S. & Bull, P. (2000) Tourism consumption and tourist behaviour: a British perspective, Tourism Geographies, 2 (3): 264–289.CrossRefGoogle Scholar

  • Shoval, N. (2008) Tracking Technologies and Urban Analysis. Cities 25(1): 21–28.CrossRefGoogle Scholar

  • Shoval, N., & Isaacson, M. (2006) The application of tracking technologies to the study of pedestrian spatial behaviour, The Professional Geographer 58(2): 172–183.CrossRefGoogle Scholar

  • Shoval, N., & Isaacson, M. (2007) Tracking Tourist in the Digital Age. Annals of Tourism Research 34(2): 141–159.CrossRefGoogle Scholar

  • Shoval, N., & Isaacson, M. (2010) Tourist Mobility and Advanced Tracking Technologies. London and New York: Routledge. In press.Google Scholar

  • Spek, S. van der (2008) Spatial Metro: Tracking Pedestrians in Historic City Centres. In J. van Schaick & S. van der Spek (eds) Urbanism on Track: Application of Tracking Technologies in Urbanism. Amsterdam: IOS Press. 79–102.Google Scholar

  • Thornton, P.R., Williams, A.M. & G. Shaw (1997) Revisiting time-space diaries: an exploratory case study of tourist behaviour in Cornwall, England, Environment and Planning A, 29 (10), 1847–1867.CrossRefGoogle Scholar

  • SWOT Analysis of Port Aventura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

    Port Aventura

    Parent Company

    Criteria CaixaCorp

    Category

    Amusement Park/Theme Park

    Sector

    Tourism and Hospitality

    Tagline/ Slogan

    Vive el Momento (Live the Moment)

    USP

    The park is divided into 5 distinctly designed theme areas to provide a diversity of experience

    STP

    Segment

    Teenagers, youngsters and young families

    Target Group

    Youngsters and young families living in Spain and other parts of Europe

    Positioning

    Provides an exciting journey around the world through its theme parks along with some thrilling rides.

    SWOT Analysis

    Strengths

    1. It is the most visited theme park in Spain with around 3 million visitors per year
    2. It is the largest theme park resort in the south of Europe and one of the most visited theme park in the whole of Europe
    3. It has high brand visibility and popularity in Spain and Europe
    4. The park features around 100 live performances daily and plenty of seasonal events.

    Weaknesses

    1. It has fewer attractions for children than some of the other theme parks in Europe.
    2. In spite of being the most popular park in Spain, the brand is not very popular internationally

    Opportunities

    1. With proper marketing, the park can make itself known internationally and can try to attract more international visitors.
    2. The recent addition of the new ride in the China area and the enlargement of the water park can attract visitors.
    3. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park is trying to increase its customer base.

    4. By introducing new attractions from time to time, the park can attract more and more visitors.

    Threats

    1. As compared to some if its European competitors like Disneyland Paris and Parc Asterix, it has a limited number of attractions.
    2. The park doesn’t have as much of merchandising capacity as some of its European competitors.
    3. The park doesn’t have a very strong positioning statement for people from outside of Spain.

    Competition

    Competitors

    1. Disneyland Paris
    2. Parc Asterix
    3. Europa Park

    The table above concludes the Port Aventura SWOT analysis along with its marketing and brand parameters.

    Browse marketing analysis of more brands and companies similar to Port Aventura. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

    Search & Explore : BrandGuide


    The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

    Edit the Brand or Add a New One : Contribute to BrandGuide
    Share this Page on:


    0 comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *