How to Craft an Eye-Catching Advertising Analysis Essay
As you probably know all too well, advertising has played and continues to play a major role in modern life. It fills hours of television programs, takes up space on just about every web page online, and lines roads to everywhere you go. A very common type of assignment is an analysis of advertising from one of several points of view. Here’s how to craft a great and eye-catching advertising analysis essay that is sure to impress your readers:
Step 1: Introduce the service or product advertised
In your introduction you should make sure to first introduce what the advertisement your essay will focus on. It doesn’t matter if you are talking about a political party, a dinner sale at a restaurant or a record store, you should get right to the point as early as possible. Never assume that your reader is automatically familiar with the product or service. Give a brief history and a thorough description. It’s also a good idea to show how your subject compares with some of the products from competitors and give some idea of it’s supposed market share.
Step 2: Say who is targeted in the advertisement
You should be aware that it’s impossible to create an advertisement that reaches or appeals to every market segment in a community. Each advertisement is affected by its target audience, so your analysis should try to discern just what that target audience is. Some advertisements are clearer in their intent than others, but each should have a particular group of people it addresses. Discuss how both the intent and the target audience work together to create a message or an idea within the advertisement.
Step 3: Describe how effective the advertisement has been
The last step to writing a great advertising analysis essay is to explain how popular or how effective the advertisement has been. This used to be pretty difficult to figure out. Years ago this was measured by working out how many people watched a television show when a commercial ran or how many people bought a magazine or newspaper an advertisement appeared in, but now the internet has provided marketing experts and businesses with tracking tools to figure out how many people viewed an advert. The best advertisements, whether pictures or videos, go viral and are sent to friends, family members, coworkers, etc. Using these numbers will give you pretty good idea of how much reach an advertisement has been.
Writing an Advertisement Analysis Essay Fast
Advertising is one of the most dominant industries in the world today. From electronic media to print ads and social media marketing campaigns, we can spot flashy advertisements and product commercials everywhere. It seems like the only place free of advertisements is your own personal room.
The advertising industry did not go strong over a matter of few years or even decades. This industry existed even in ancient Rome and the Egypt. Fossil evidence shows that these old civilizations used methods for political and commercial advertisements. This is the reason advertising a common subject for essays and research papers. Many teachers ask the students to analyze and compare different advertising campaign in a country or of a certain brand. However, not all students are very good analyst or have in depth knowledge about the advertising industry, it may get difficult to write and advertising analysis essay in no time.
This article talks about easy techniques to break down your advertising analysis essay to save time and efforts.
Give a brief introduction
Never in your essay, assume that the reader will already know about something. Even if you are talking about big brands and multinationals, it is a good idea to give some overview about the company. Discuss it background and origin in a few sentences to show the readers what they are going to read in the rest of your essay. This introduction should be able to show the market position of the brand you are talking about; you need to tell your readers about the competition it faces directly or indirectly. You should point out if the brand under the discussion is a market leader, who sets the trends, second best, or simply a market follower trying to make its space in the industry.
Talk about the target audience
Every brand or business has a certain audience it is looking to capture. You need to find out the target audience of that advertisement and discuss it in your essay. You can easily identify a brand’s target audience by carrying out some research and using your common sense. If a brand talks about fat free products, it aims on people that are obese or health conscious. Clothing stores and clothing brands have a certain audience that you can filter out demographically. A tire manufacture company is pitching to car owners or car producers.
Finally show the popularity of the advertisement
- Social media stats
- TV programs sponsored
- Print magazines and featured papers