Msc Business Dissertation Examples Marketing

School of Management Dissertations

Examples of good practice

The projects listed below are examples of good practice. Look up individual dissertations in Summon for full-text access.


How to transform a hobby into an enterpriseAl- Mohannadi, A.
Business model innovation for M’care: the population economy canvas for BOP marketsAshimi, OA.
Towards a corporate rebranding strategy of G+P engineersBuhlmann, E.
Evaluating the effectiveness of sales promotions used in Seafresh Wholesale DistributorsButt, S.
Leveraging brand equity at Bradford City Football ClubCreighton, A.
Millennials and wealth management services – exploring means of engagementCruickshank, C.
Proposal of a marketing strategy to improve performance at the Windward Islands (WINERA) Packaging Co. Ltd D’Auvergne, A.
Impact of national culture on the Buyer-Seller Relationship in Multinational Corporations : A comparative study of Anglo-Saxon sellers with Arab buyers in the Middle East and North Africa.Drysdale, A.
Evaluation of factors influencing success in business development in the Architecture, Engineering and Construction (AEC) market in the Gulf Cooperation Council (GCC) from the perspective of a local consulting firm: a roadmap for 2017 and beyondDewhurst, S.
M&A as a corporate strategy growth vehicle – case of a financial technology organisationGani, A. 
Polypropylene cushion covers - a marketing study.Hall, T. 
Digital disruption: its adoption within a customer engagement strategy in MTN NigeriaHarrison, UB.  
Tutor engagement with technology enhanced learning in the distance-learning MBA programme at the University of Bradford School of ManagementHill, H.
Strategic marketing plan for ITEX Hung, S.
Market analysis of ski products in major European countries : a case of ePacks a UK e-retailer of backpacks and luggage Islam, T.
Business model mapping and development for enterprise growth partnership limited Kamalasekaran, N.
Financial sustainability in the non-profit sector: responding to the external challenges Kerr, J.
Multiculturalism and managerial integration in an international oil and gas project in KazakhstanKrenida, L.
Bespoke school uniforms: idea or opportunity for the nascent entrepreneur? MacIntyre, A.
A study of the benefits of ISO quality management systemMohungoo, I.
A proposed framework for the implementation of an information system with a focus on stakeholders’ legitimacy: a case study for the cargo community systemPeerbocus, K.
Introducing circular economy principles in the cloud services business – fiction or a true value proposition?Penders, P.
The corporate marketing activities at Lime Barbados based on the AC2 IDRhone, S.
An evaluation of cross-selling potential at NAI Apollo groupSchultz, N.
Manheim data mining: the used car marketShehab, H.
Retail own label: the retail own label brand threat impacting the Vitamins, Minerals and Supplements (VMS) in the United Kingdom (UK)

Singh, T.

The Sustainable Organization Library (SOL) : business sales and marketing development

Techati, C

Developing a marketing strategy for Baltica Community School of Russian Language & Art

Troitskii, S

Organizational change: the soft side of mergers and acquisition and the role of human resource management

Yasin, S. 


MBA Dissertation - Examples of Good Practice (pdf, 165 KB)  ‌

MBA Dissertations - Examples of Good Practice (docx, 72 K

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MSc Finance, Accounting and Management

A critical analysis of the opportunities available for Oman to diversify its economyAl-Marjibi, L
An analysis of determinants of dividiend pay-out for Dutch listed companies.Cornelissen, I.
The relationship between financial and sporting performance: An empirical study of Dutch professional football clubs..De Bruijn, M
Relationship between board structure and firm performance in third party logistics companies operating worldwide..De Rooij, PML
The impact of board structure characteristics on U.K. and Dutch listed companies’ performance.Drost, T

Liquidity and stock returns: Evidences from European markets.

Grillini, SM. 
Impact of CEO Characteristic and Board Composition on Firm Performance.Javid, S
Impact of the capital structure on financial performance of the top 25 airlines.Van Kessel, DTJ
The impact of capital structure decisions on the firm performance of Dutch banks.Vessies, T.
What’s the relationship between crude oil price and the Canadian stock return?Zheng, T.

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MSc Finance

Macro stress testing on credit risk of Chinese banking sector.Hu, X.

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MSc International Business and Management

Potential growth and integration trends of the BRICS countries to the global economy.Akbar, K, V.
An empirical investigation of factors influencing students’ whistle blowing intention: The case of Nigeria and USA.Alugwe, GA.
The impact of national values on entrepreneurial behaviour “A case study on India and Sweden”.Chandran, D.
The impact of emerging country competitors and markets on the profitability of small-medium Italian leather companies.Finco, RL.
Entrepreneurial and non-entrepreneurial decision-making modes in the internationalization process of Dutch SMES.Hermans, N.
Constraints for women in getting in executive boards; simmilarities and differences in the financial and steel sector.Heuvelman, G.
Global mode switching behaviour of German multinational enterprises.Jansch, S.
Investigation of the middle classes in emerging countries: comparisons between the cases of Indonesia, China and France.Le Feur, E.
The internationalization process of Dutch SME trailer manufacturing firms.Pronk, O. 
The impact of working capital management on the performance of Dutch listed companies.Ruttchen, B
Foreign market entry and development: A case study of Diageo’s entry into Taiwan whisky industry.Sung, A.
The perceptions and practices of CSR in Nigerian SMEs.Thomas, O
The impact of China’s financial development on FDI industrial distribution.Xu, S

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MSc Management

A study looking at the movement of ERP providers towards Software-as-a-Service.Padmanegara, A.

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MSc Marketing and Management

The effectiveness of celebrity endorsement on the 21-30 year old males: a case of the Nike ‘risk everything’ campaign.Bargoria, DK
Direct marketing as an effective marketing communications tool in higher education's student recruitment The case of the University of Bradford School of Management's 2014 marketing campaign.Cox, GML.
The influence of the ESR policy on the brand image within the Dutch banking industry.Jongeneel, MC. 
Brand perception of Aldi UK and Aldi Germany.Kittelhake, M. 
The effect of the degree of market-orientation on performance in unstable markets: The context of service SMES in Egypt.Mohamed, M
Investigating passengers’ service quality expectations towards European low-cost carriers.Schneider, LT. 
Strategic review of wrecking shop.Stoev, HM

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MSc Human Resource Management

Reward and motivation: Investigating the role of employee benefits and impact of motivation on employee performance in the Nigerian banking sector. A case study of first bank of Nigeria plc (Lokoja branch).Abdullahi, Z
A study looking at the flow of information concerning equality laws at operational level in today's knowledge based organisations: A case study of gender equality in a UK University.Sheikh, H

Top 10 Marketing Dissertation Titles

If you are trying to get your PH.D in Business Marketing then you will have to write a Marketing Dissertation paper at the end of your academic career. Marketing, to some may seem like an unusual topic to write a dissertation on because it is a complicated topic that can be covered from a variety of angles. In many ways however- this also makes it an ideal dissertation publication topic because there is so much research; including case studies, that you can look at. However the first step to writing a marketing dissertation is coming up with a great clinching title that will suit your thesis and get the attention of potential readers. Below we’ve included a few of the top titles that students have used in the past for their Marketing Dissertation papers, feel free to re-spin these titles in order to come up with a concept for your own composition.

  • Marketing Relationships- How do Company Loyalty Cards Successfully Encourage Spending and Consumer Loyalty?
  • Branding- How Do Well Marketed Brands Get Away With Selling Sub-Par Products?
  • Branding- How Starbucks Has Changed Brand Marketing Forever.
  • Branding- What are the Ethical Limitations of Brand Marketing Strategies?
  • Direct Marketing- Can Direct Marketing Build Customer Relationships and Procure New Business As well?
  • Direct Marketing- How Online Mediums Have Changed Direct Marketing Theories and Revolutionized The Marketing Industry.
  • Modern Marketing Techniques- How Different Cultures Receive Different Marketing of International Brands: Coca-Cola
  • Modern Marketing Techniques- How Marketeers Take Into Consideration Regional Demographics, With Examples.
  • Consumer Psychology- What Role Does Motivation Play in Consumer Choice?
  • Marketing Online-How Do Consumers Respond To Internet Marketing Schemes: A Case Study.

If you want to come up with your own unique dissertation topic for your marketing paper, try to contemplate a unique angle for a popular topic of discussion. For example, What are some of the more popular marketing concepts being examined today? What unique insights can you add to these conversation and how can you explore these topics in more depth. Try to use examples that are well-known, without being redundant and just telling the same story over and over, try adding something new to the plate and talking about a theory or concept that may be new or that you’ve come up with yourself. A successful marketing dissertation will say something useful about the marketing industry today.


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